![]() Think about what is important to you and your business. Values are an integral part of your mission – your “why.” You’ll sometimes see this big picture element referred to as “core values,” or “brand values.” Regardless of the specific term used, we are talking about the values that you want to stay true to in your business. Even a post-it note stuck to your monitor will work. If you’re crafty, you might want to make a cute printable and put it in your office. ![]() However, you do want to keep it where you can see and refer to it often. If it’s so long that you can’t remember it, it won’t serve its purpose, which is to keep you focused on your real priorities.Ī mission statement doesn’t have to be a formal piece of writing displayed in a framed poster on the wall (this is what we did in my corporate days). Keep your mission statement short and sweet. Will this opportunity help you fulfill your mission? If not, then it should be a pass. Getting clear on your mission gives you a benchmark to assess opportunities and ideas against. What do you do, who do you do it for, and why? A mission statement explains why your business exists and its core purpose. Many businesses have a purpose statement or a mission statement. Let’s take a deeper dive into each one and how it can help you in your solopreneur business. Each element will help you see the big picture. #Stay focused on the bigger picture how to#How to see the big pictureĪs we saw in the altitude metaphor above, the big picture has several elements. The big picture is what ultimately drives growth and business success. When the going gets tough (and it will get tough), the big picture will help you keep moving forward. ![]() The big picture is the foundation of a successful business. It helps you to figure out (and later remember) why you do what you do and what you should focus on at any given time. The big picture is all about perspective and mindset.
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